The name Akumu is Japanese for Nightmare which is the running theme for the entire brand. They’re heavily inspired by everything coming out of Japan from its terrifying horror movies to its cute pop icons. We really like the pop horror imagery on these shirts – really great artwork on the highest quality Ts available. While not “retro style clothing” in the traditional sense. They might be a little more “vintage inspired” in their imagery featuring skulls and dia de los muertos mashed in a turn of the century sensibility. Folks who like b horror movie and goth sensibilities will enjoy the imagery on these shirts. Pictured top is the Mad Hatter Top Hat T Shirt. “If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see? “ says the Mad Hatter. Yes I feel crazy sometimes don’t you? This is a men’s charcoal T shirt with a large front print in white and black of a skeleton version of the Mad Hatter from Alice in Wonderland. Makes you wonder!! Pictured bottom is the Sweet Skull Fans T Shirt. This T shirt has an image that leaves you wondering… It is black with a rounded almost scoop neck and a front print in white and purple. The face is skeletal with dia de los muertos makeup and deep eyes. She has hair similar to the Bride of Frankenstein with two bright purple fans that allude to her mystery, very geisha like.